Is there a method to the creative madness, and do we need one? That’s a matter of opinion. However, a basic sense of structure is most definitely helpful.
If you’re a fountain of creativity, then there’s no short-term reason to change what you’re doing. However, if you notice that you’re working a lot harder than you used to, it may be useful to have a look what you did when creativity was flowing easily.
With the basic ideas that there are new combinations waiting to be discovered, and that what we already have may be used in different ways, a few steps start to appear:
1) Research: Research your immediate challenge, and connect it with your general knowledge. Done well, this can be a fun and rewarding learning experience.
2) Puzzle: You’ve gathered lots of pieces. Now it’s time to put them together. Look for combinations and try them for fit, over and over again if needed.
3) Digest: Put your work away, and do whatever inspires you or connects you to your emotional self. That’s where the good stories come from. Intellectual silence, remember?
4) Define: You’re rested and back on the horse thinking about your challenge constantly. All of a sudden the connection drops before you like an apple from a tree. “I got it!”
5) Refine: You’ve found a good connection. Now it’s time make it practical and polish up the chrome to make it shine and serve its purpose well.
These steps may happen more or less subconsciously, and often work together in a non-linear way. The great thing is that increased awareness of and focus on what we do will enable us to hone skills that are pretty sharp already, and also to get better at things we may not even have noticed that we do or don’t do.
A short personal share to illustrate:
This fall a friend asked me to help her find a gift, a purse for her mother, because Americans just love European accessories. (For reasons unnecessary to explain to male readers, I went along shopping for purses only because she’s one of my best friends. That’s it. I swear.)
I’d never really noticed anything specific about purses before. Once we started looking, though, they were everywhere. Even today, purses and hand bags seem to come into my field of vision in all kinds of expected and unexpected places. They have different details in their finish, there are lots of locking mechanisms, some purses are for clutching, other bags can be hung on the lower arm, and some are best worn on the shoulder. The list goes on. It also started occuring to me that people buy hand bags for different reasons. She who buys a purse to hang on her arm may live a different life than a woman who prefers a bag on her shoulder. The same person may also have different types of hand bags depending on what she’s doing. There are all kinds of possible combinations.
The point to this purse ramble is that objects that were never really there before started showing up ready to be connected. Why? Directed attention.
The five steps above are great tools to bring directed attention into the creative process. Even if it does come naturally, there’s a good chance that breaking it down more clearly and putting more attention on the individual parts would be very valuable.
Anyone who’s truly successful at anything challenging does this. They take the time to look at every part or step involved in what they’re doing and decide how well it’s working. If it could be better, they either increase or decrease intensity, or do it differently all together. Rinse and repeat.
Everything is connected, the connection just needs to be found. To tell that story well we have to know how and where to look. This requires training of the brain and the eye.
The brain is a great tool, so train it well!
Yours in creative brawn,
Ivin & The OmmWriter Crew

